insurance ecosystem mckinsey


Many insurers still struggle to measure and generate value from their ecosystem efforts. These ecosystems enable a range of consumer-centric services by establishing a network of digital service providers (Exhibit 2). The authors wish to thank Patrick Löffler, Jahnavi Nandan, Shirish Sharma and Ulrike Vogelgesang for their contributions to this blog post. Use minimal essential McKinsey & Company | 6 Distribution of current non-Bitcoin, blockchain solutions 1 Across at least 80 nascent but real opportunities to apply blockchain technology 1, nearly one quarter exist in insurance Number of use cases, % by category SOURCE: McKinsey Panorama, web search Idea stage Commercialized – Not scaled . Especially B2C ecosystems offer new distribution channels and new customer access. If you would like information about this content we will be happy to work with you. cookies. Unleash their potential. While orchestration brings more benefits to insurance companies, it’s also the harder role to play. We'll email you when new articles are published on this topic. In Insuring the future of mobility: The insurance industry’s role in the evolving transportation ecosystem (Deloitte Insights), our primary focus was future premium revenue streams.We concluded that by the year 2040: Safety improvements from autonomous vehicles could decrease total annual auto insurance premiums by up to 30 percent from current levels It is therefore crucial that each ecosystem be predicated on comprehensive data stewardship. He will be chairing the Auto Insurance USA industry conference on April 16-17, 2020 in Chicago … With respect to ecosystems, there is one notable exception: Ping An from China, which has created companies like Good Doctor for healthcare or Lufax for finance. An example from the healthcare world can help clarify how an ecosystem works. In a comparative sense, the US health insurance industry is young (certainly compared with hospitals, which have been around for centuries, or worker’s compensation insurance, which predates health insurance in this country by at least 40 years). To participate in these ecosystems, insurance companies must become fully open and digital. Learn about our use of cookies, and These 12 ecosystems will account for $60 trillion in revenues by 2025, or roughly 30 percent of all global revenues. The latter, it explains, is an interconnected set of services that allows users to fulfill a … Select topics and stay current with our latest insights. Forming an ecosystem strategy begins with articulating why the insurer should pursue the ecosystem model to being with. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe, Works with major insurance and banking institutions to build digital strategies and transform the customer-service experience, driving success in an increasingly digital market. Thereby, through the ecosystems, entering the daily lives of 350 million customers, converting more than 160 million of them to insurance buyers. Modeling future auto insurance premiums. In this interview Jörg Mußhoff and Simon Kaesler (McKinsey) argue that insurers need to actively shape the opportunities that ecosystems offer. hereLearn more about cookies, Opens in new Please try again later. In this video, McKinsey senior partner Johannes-Tobias Lorenz talks through why ecosystems will be important for insurers, as well as ways they can stay relevant as the landscape evolves. Please email us at: McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. 12 ecosystems will account for $60 trillion in revenue by 2025. In all cases, insurers should play out the “parenting advantage”—using their own resources to create new offerings better than their rivals—by drawing on customer and data assets and capabilities to develop services or attract partners wherever feasible. At the same time, you face fierce competition from the likes of Apple, Google, or Amazon. Learn more about cookies, Opens in new Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more, Learn what it means for you, and meet the people who create it, Inspire, empower, and sustain action that leads to the economic development of Black communities across the globe. tab, Engineering, Construction & Building Materials, McKinsey Institute for Black Economic Mobility. Stephen E. Applebaum // Stephen Applebaum, Managing Partner, Insurance Solutions Group, is a subject matter expert and thought leader providing consulting, advisory, research and strategic M&A services to participants across the entire North American property/casualty insurance ecosystem. Ecosystems are customer-centric networks through which products and services are offered by various players. In addition, the spread in operating costs between the highest and lowest performers in both P&C and life has substantially increased over the past decade. Insurers benefit not only from selling more policies through an ecosystem but also from better risk selection, higher customer experience, and thereby better retention. Author’s Note: This paper was originally completed for publishing in early 2020 prior to the major outbreak of the COVID-19 pandemic in the United States. Driek Desmet, Niels Maerkedahl, Parker Shi. collaboration with select social media and trusted analytics partners The age of the ecosystem According to McKinsey, “as traditional borders fall away, the future of insurance stands to be greatly influenced by platforms and ecosystems”. ... Digital is reshaping US health insurance winners are moving fast 3 partnered with smaller tech companies to make bold moves. Most carriers are struggling to meet their cost of capital, and productivity has barely moved over the past decade. We'll email you when new articles are published on this topic. By the implementation of digital ecosystems, insurance companies are betting big on opportunities having the potential to realign the global market. Markus Löffler, Christopher Mokwa, Björn Münstermann, Johannes Wojciak. Ecosystems have the potential to open new revenue streams for insurers. This is the time to look for insurance ecosystem partners … Mckinsey estimates that 25% of the insurance industry will be automated in 2025 thanks to AI and machine learning techniques. ecosystem can offer a one-stop-shop solution for mobility, rather than a consumer having to make separate purchases of the different elements of a travel experience (such as a car, taxi rides, payment solutions, service plans and insurance). Shapes large-scale capability transformation programs, including digitization. Only by giving Why are ecosystems important for insurers? Subscribed to {PRACTICE_NAME} email alerts. However, more potential can be realized. First, they need to define a clear strategy. It requires digital excellence, true customer access, and analytical power. our use of cookies, and Rather than focusing on each business’s area of expertise, the ecosystem model groups related products and services together, allowing customers to handle everything they need in the same transaction or in closely-related transactions on the same platform. We use cookies essential for this site to function well. Please email us at: McKinsey_Website_Accessibility@mckinsey.com In addition, ecosystems can help drive healthcare value. Insurance companies, asserts this monograph from McKinsey, have the opportunity to create new sources of revenue by rethinking their traditional roles and adopting an ecosystem mind-set. Please use UP and DOWN arrow keys to review autocomplete results. According to McKinsey, insurance companies have the opportunity to create new sources of revenue by adopting an ecosystem business model. Taking a more structural approach to productivity is required to make significant progress. Large ecosystem players such as Amazon and Google operate in parallel several ecosystems centered around specific customer needs. Within these ecosystems, insurance players can play two roles: first, being a participant in an ecosystem, and second, being the orchestrator of an ecosystem. They need to evaluate their strengths and assets vis-à-vis other industry players to decide whether they can find a meaningful role as an orchestrator. January 30, 2020Insurers have a productivity challenge. Above all, they must focus on the available productivity levers more comprehensively. While four categories of levers—functional excellence, structural simplification, busi­ness transformation, and enterprise agility—can support productivity efforts, insurers typically focus on the first two. We strive to provide individuals with disabilities equal access to our website. Participation essentially means offering insurance as a service by integrating with existing platforms. Insurance companies have the opportunity to create new sources of revenue by rethinking their traditional roles and adopting an ecosystem mind-set. The Bain loyalty survey shows that, by offering ecosystem services, insurers are able to boost loyalty among existing customers, attract new customers and reduce price sensitivity across their customer base (see Figure 2). The Chinese financial conglomerate Ping An, which has expanded beyond insurance into a broader set of ecosystems, such as banking, healthcare, smart cities, and housing, is a prime example of such a first mover, at a scale that most companies only dream of. Something went wrong. By securing the customer interface, ecosystem players skim parts of the traditional value chain. In today’s interconnected world, embracing ecosystems is of paramount importance to address the customer in the moment of need, whether it be fostering direct customer relationships or integrating with organizations that own the customer interface. Most transformations fail. On the organization side, investments should focus on partner-management capabilities, digital agility to support services, and a consistent cross-channel experience. Third, insurers need to take a leap of faith and start to get going. Leaders who can build market-leading ecosystems will ensure they are the disruptors, rather than the disrupted. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. McKinsey & Company. Facebook, Amazon, Tencent, Alibaba, Google etc.) Two industries with large amounts of digital customers who can help the process are e-commerce marketplaces and telecommunications. Learn more about cookies, Opens in new Doing so will not only improve performance but also lay a solid foundation for generating value through ecosystems. As participants, they need to create a seamless link to the ecosystem, come up with a clear monetization strategy for the services they contribute, and come up with a protection strategy for their role in the ecosystem. We believe that the COVID-19 pandemic, and economic downturn, has only accelerated the evolution of … Please click "Accept" to help us improve its usefulness with additional cookies. McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android device. Both roles hold value. Now is the time for insurers to lay out their strategies and visions and select use cases based on customer value. Secondly, insurers need to define compelling use cases, which benefit the customer and the insurance company at the same time. Over the next decade, ecosystems will become central for insurers. Subscribed to {PRACTICE_NAME} email alerts. As speed and scalability are the fundamental ingredients of the game, insurers need to find a manageable mixture between making, buying, and partnering. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. have harnessed platform and ecosystem business models recently made available by developments in technology (AI, data services and … To play a relevant role in the ecosystem world, insurers need to take three steps. Our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy. For insurers, tapping into an ecosystem offers the opportunity to embed their insurance products into seamless customer journeys. Insurance companies seek to deliver enhanced products and services by investing in new technologies and partnering with others in the smart-car environment. Recent McKinsey research found the insurance industry has struggled for years to achieve productivity gains at scale, particularly compared with other industries. Something went wrong. As such, joining or forming an ecosystem starts with a clear vision that ties the move with audacious goals for the core business. Ecosystems—interconnected sets of services in a single integrated experience—have emerged across industries, as have platforms that connect offerings from cross-industry players. Never miss an insight. Please click "Accept" to help us improve its usefulness with additional cookies. Never miss an insight. According to McKinsey research, by 2025, ecosystems will likely account for 30 percent of global GDP.