as such, the parties agree that yelp has no liability for claims arising from or in connection with invalid clicks except where and to the extent prohibited by law, in which case yelp’s maximum liability and client’s exclusive remedy is a refund in the form of advertising credits. I called back and they said I hadn't requested envelopes in my original order so I had to re-order. Be sure you get your Yelp profile and of course have some reviews before you spend too much money on ads. In the event that Yelp receives conflicting direction or content with respect to Client’s listing, including applicable Ad Program purchases or changes, the Primary Company’s direction and content shall control. Claims shall be heard by a single arbitrator. Primary Company contact information is available from Yelp upon request. CLIENT REPRESENTS THAT CLIENT IS AUTHORIZED TO INCUR CHARGES AGAINST SUCH PAYMENT INSTRUMENTS, INCLUDING PLACING A TEMPORARY AUTHORIZATION TO VERIFY PAYMENT INFORMATION. Client authorizes Yelp to periodically conduct limited tests that may affect Client’s Ad Programs in an effort to improve Yelp’s targeting and delivery systems, including changes to ad formatting, quality, ranking, performance, pricing, and auction adjustments. If you have a website and Yelp is bringing visitors to your website, make sure you’re taking advantage of the traffic with an awesome website that’s conversion oriented. (f) Client agrees that any calls with Yelp, whether or not initiated by Yelp, may be monitored and recorded for quality and training purposes. Local numbers are based on availability and Yelp reserves the right to substitute toll free tracking numbers. If Client’s payment method fails or Client’s account is past due, Yelp may collect past due amounts using other collection mechanisms, and Client agrees to pay all expenses associated with such collection, including reasonable attorneys’ fees. Commitments to advertising is usually a bad idea. They claim I was going to get more traffic and minimum 1 client per day. That won’t build trust with the typical Yelp user. Business Adds are a failure and very expensive. Hopefully some people will read your comment and then make a judgement best for them. Any notices sent by Client to Yelp must be sent via registered or certified mail, or commercial courier to its General Counsel at Yelp Inc., 140 New Montgomery Street, San Francisco, California, 94105 and will be deemed received when such notice is received by Yelp, though notices of termination must be sent in accordance with Section V above. They’ll try to sell you premium features and Yelp advertising. Did you sign up for the year contract? When I called the advertising line to complain, I was told by the representative that I should have used the Managed Advertising Campaign- but that since there was nothing for him to help me with and he transferred me over to another department.The representative in that department, who was very nice and professional, told me that my only recourse is to provide feedback was to send an email. Sale people are tricky And don’t honor what they put in writing for example they gave me a $300 credit to sign up with them. The ad metrics show you the number of ad impressions, ad clicks, cost per click, and total ad spend but no details about the audience or where they viewed the ads from. Potential customers want to read about your past customer’s experiences. Yelp advertising is a rip-off for small advertisers. If you’ve already set up your Yelp profile and have seen success with your free Yelp profile, you may also find success with Yelp Advertising. Client further represents and warrants to Yelp that Client will not, and will not authorize or induce any other party, to: (a) generate automated, fraudulent or otherwise invalid ad impressions, inquiries, conversions, ad clicks or other actions, (b) use any automated means or form of scraping or data extraction to access, query or otherwise collect Yelp content and reviews from Yelp, except as expressly permitted by Yelp, or (c) use any Yelp copyrights, trademarks, trade secrets or other intellectual property rights laws, and all similar or equivalent rights or forms of protection (“Intellectual Property”) in any manner without Yelp’s prior written consent. except to the extent prohibited by law, in the event yelp itself inadvertently generates ad impressions or clicks, yelp’s maximum liability and client’s exclusive remedy is a refund in the form of replacement advertising services equal to the number of such invalid ad impressions or clicks. Each Purchase Order will be deemed effective as of the Effective Date and will remain in effect until terminated in accordance with this Section V or the terms of a Purchase Order if the Purchase Order specifies an end date. Yelp Guaranteed: This program provides a satisfaction guarantee to Client's customers who arrange to hire Client through the Site to perform agreed-upon work. Yelp Audience Platform: This program provides Client the ability to advertise and promote Client’s business on non-Yelp branded properties on a cost per-click basis or a cost per ad impression basis up to a maximum specified budget. EXCEPT TO THE EXTENT PROHIBITED BY LAW, IN THE EVENT YELP ITSELF INADVERTENTLY GENERATES AD IMPRESSIONS OR CLICKS, YELP’S MAXIMUM LIABILITY AND CLIENT’S EXCLUSIVE REMEDY IS A REFUND IN THE FORM OF REPLACEMENT ADVERTISING SERVICES EQUAL TO THE NUMBER OF SUCH INVALID AD IMPRESSIONS OR CLICKS. We work with you beyond that to design towards your project goal. Was this for a restaurant? It’s definitely not for everyone. EXCEPT TO THE EXTENT PROHIBITED BY LAW, YELP’S MAXIMUM LIABILITY AND CLIENT’S EXCLUSIVE REMEDY IN THE EVENT OF ANY UNDER-DELIVERY OF AD IMPRESSIONS IN ANY GIVEN MONTH IS, AT YELP’S SOLE DISCRETION, TO EITHER: (I) DELIVER THE SHORTFALL OF AD IMPRESSIONS IN SUBSEQUENT MONTHS, OR (II) PROVIDE A REFUND OF THE UNDER-DELIVERED AMOUNT. Hi Dale, Yelp would not do anything about a business blocking reviews since 2017. (spanish) For the avoidance of doubt, Yelp will not adjust the fees payable in the applicable Client Purchase Order pursuant to the foregoing sentence in excess of such amount listed therein without prior notice or as otherwise agreed to by the parties in writing. Program Changes: If Client wants to make changes to an Ad Program purchased via its business account on Yelp, Client may log in and select “Edit Program” or other similar then-current option. I had the Yelp Advertising sales number saved in my contacts, so I wouldn’t be fooled into getting trapped into an hour long conversation, and this help me avoid them for awhile. Visit biz.yelp.com and then browse the Internet, their retargeted ads will find you. Ad impressions are dynamically paced based on performance metrics and other factors, and their delivery is intended, but not guaranteed (unless otherwise indicated in a Purchase Order), to fulfill Client’s maximum specified budget. Yelp bills at the beginning of the month for the previous month’s ads. Yelp is clearly ramping up their sales teams as a lot of our clients have been getting calls from sales reps. Stay far away. Is there anywhere where I can review YELP! Many reviews come into Yelp, appear on the page for a day or two, and then disappear. Yelp will recommend a budget based on your business type. The Yelp Call to Action gives you the option to include a Call to Action on your Yelp profile. If you buy ads without reviews then you’re probably advertising someone else who does have more social proof. I can’t even visit the local Victoria BC subreddit without seeing this Yelp banner ad thanks to their digital advertising.. They’re most likely ramping up their sales and advertising efforts because they didn’t meet their sales estimates last year. The ad budget that I gave- $450 PER MONTH did not result in ANY increase in business or increase in web traffic to my site. In fact they called and tried to get my business today again. Q: Do you think using Yelp advertising for local photographers is worth the min $300 - $400 a month investment? Notwithstanding anything to the contrary, failure to pay for any amounts due hereunder after receiving a late payment notice from Yelp may result in Yelp, in its sole discretion, and without limiting its other rights and remedies, suspending the applicable Ad Programs purchased or terminating the Advertising Agreement. The enhanced slideshow will let you organize photos however you like so it starts with a pre-determined (by you) photo then cycles through. We were annoyed initially but figured it wasn’t worth raging against the machine. I had a budget of $ 300 for more than 5 years, they called me to raise the budget and I refused until they put a department in Spanish called customer success sales,they called me often and with lies convinced me to raise my budget to the maximum of $2000 for a month and after the end of the month the system would automatically switch to the budget of $ 300 but it was not like that; the month ended without any success, the took off $2700 through my bank account for that month and the second month I am fighting with them to get rid of that budget, now when I call them they do not speak spanish and my sales representative donot answer the phone, and they tell me someone is going to call me and they do not call me, only when I call they keep transfer me and they cover the person who made me sign the contract. The Yelp Filter is the most frustrating part of Yelp for many business owners, so let’s address it first. Wasted over $2000 and then cancelled early and they charged me an additional $700. We publish lots of great content for businesses. Yelp is unpredictable but is still a great option in your arsenal of branding options for your company. There’s few circumstances that Yelp would work great and it’s only for certain industries. I will cover what they both are, though. For Ad Programs purchased on a cost-per-lead basis, a “lead” is each instance in which Yelp, at its sole discretion, records that a user acted on, or in connection with, a mechanism to contact or otherwise interact with Client’s business. With that said, Yelp advertising won’t work to establish your Yelp profile if you’re new to Yelp. (g) In accordance with the California Consumer Privacy Act (“CCPA”) and all regulations and opinions issued related thereto, Client agrees that it will not: (i) share any customer information, including any “personal information” (as defined under the CCPA) with Yelp for any purpose or (ii) place, or cause to be placed, any tags or other tracking pixels capable of collecting the personal information of Yelp users on any Advertising Materials or the Site. If you’re relying on Yelp because you don’t have a website, there are ways you can use Yelp to grow your audience and support it in the long term. Yelp is a great place to build your presence online for your company because people are looking specifically for what you offer. Worst advertising product ever. If Client purchased Ad Programs with a Commitment Period (as indicated in a Purchase Order) and an Early Termination Fee applies, Client will pay the Early Termination Fee as set forth in the Purchase Order. Yelp is waste of money. interior designer and landscape designer). CLIENT AUTHORIZES YELP TO USE ANY PAYMENT INSTRUMENT AND RELATED PAYMENT INFORMATION PROVIDED BY CLIENT OR CLIENT’S PAYMENT INSTRUMENT PROVIDER TO PAY ALL FEES DUE HEREUNDER, INCLUDING BY AUTOMATICALLY CHARGING CLIENT ON A RECURRING BASIS. If Yelp will be worth it for your industry, you’ll see some successes with your free profile. Tracking numbers provided by Yelp are the property of Yelp or its service providers and cannot be retained by Client. Client understands and acknowledges that Yelp allows consumers to post content about Client’s business, including photos, ratings, and reviews. Terrible to deal with! Yo tenia un budget de $300 por mas de 3 anos ellos me llamaban para subir el budget yo me negava hasta que pusieron un departamento en espanol de ventas llamado cutomer succes, me llamo seguido y con mentiras me convincio para subir mi budget al maximo por un mes y despues de ahi me cabiaria automaticamente al budget de $300 pero no fue asi el mes se termino sin ningun exito page $2700 e primer mes y el segundo mes estoy peleando con ellos para que me quiten ese budget, ahora cuando les llamo no hablan espanol y me dicen que me va a llamar alguien y no me llaman, solo cuando llamo me transfieren y cubren a la persona que me hizo firmar el contrato. Call Tracking: This feature replaces Client’s phone number displayed on the Site with a temporary local or toll-free tracking phone number. But advertising on Yelp is a slippery slope that the advertiser needs to navigate with caution. If you perform a search for any type of local business, you will often find a Yelp listing appearing on the first page of Google. Most Yelp visitors are going to see through advertising, especially if your company Yelp profile doesn’t have at least one review. First Yelp lies to get you to listen and than they steal your hard earn money!!! UNLESS BOTH CLIENT AND YELP AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED, AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR CLASS PROCEEDING. Not just any web design though, web design with purpose. They need work done and they’re looking for somebody to do it. IN THE EVENT THAT CLIENT TERMINATES SUCH PURCHASE ORDER BEFORE THE END OF A COMMITMENT PERIOD, CLIENT MUST PAY SUCH EARLY TERMINATION FEE WITHIN THIRTY (30) DAYS OF THE EFFECTIVE DATE OF TERMINATION. Additionally, $75 additional dollars for an enhanced listing did not improve any incremental traffic to our site. When I received my reports the locations they were advertising in were over 100 miles from my local business. The CPC you pay varies widely – advertisers will pay as low as $0.30 per click (for some food establishments) to $40+ per click for more competitive niches like law. The lied to me and during the two months of paying 460 monthly. (e) Any conflict among the Terms and Purchase Orders will be resolved in favor of the Purchase Order(s) (most recent first, if applicable), then the Terms. The power of audio From podcasts to Clubhouse, branded audio is more important than ever. no tiene sentido. Worst advertising decision of my life. I usually would just have to delete … Luckily over time one of them will cover the whole cost. For Purchase Orders that do not include a termination process, Client may terminate on any day of the month by providing thirty (30) days’ written notice to Yelp’s Customer Success team via email to customersuccess@yelp.com and such terminations are effective at the end of the thirty (30) day notice period. Client understands and acknowledges that Yelp employs automated software in an effort to showcase the most reliable and useful reviews while displaying other reviews less prominently (“Recommendation Software”). Thank you for your submission. Please note that per our General Terms for Yelp Deals and Gift Certificates, reselling a … THE LIMITATIONS SET FORTH IN THIS SECTION VII SHALL APPLY REGARDLESS OF WHETHER THE LIABILITY ARISES OUT OF BREACH OF CONTRACT, BREACH OF WARRANTY, TORT (INCLUDING NEGLIGENCE AND STRICT LIABILITY) OR ANY OTHER LEGAL THEORY. On 10/05 Yelp charged my credit card $422.66. Yelp gives you historical metrics about how your campaign is doing too. A Purchase Order may only be amended or modified as agreed upon in writing by the parties, except as otherwise provided herein. checking a box, email authorization) (the “Effective Date”). The envelopes were never sent. EXCEPT TO THE EXTENT PROHIBITED BY LAW, FOR ALL OTHER CLAIMS OR DAMAGES ARISING FROM, RELATED TO, OR IN CONNECTION WITH THIS ADVERTISING AGREEMENT, A PURCHASE ORDER, THE AD PROGRAMS, THE SITE, OR THESE TERMS THAT ARE NOT EXPRESSLY ADDRESSED IN SECTION VII (a), (b) or (c) ABOVE, YELP’S (INCLUDING ITS AFFILIATES, DIRECTORS, OFFICERS, AND EMPLOYEES) MAXIMUM AGGREGATE LIABILITY AND CLIENT’S EXCLUSIVE AGGREGATE REMEDY IS THE GREATER OF THE TOTAL FEES PAYABLE TO YELP HEREUNDER DURING THE SPECIFIED PURCHASE ORDER TERM GIVING RISE TO THE CLAIM OR THE AMOUNTS PAID TO YELP UNDER THIS ADVERTISING AGREEMENT IN THE PRIOR TWELVE (12) MONTH PERIOD FROM THE DATE THAT THE LIABILITY FIRST AROSE. The Ad Programs are provided to Client in San Francisco, California. Client will indemnify, defend, and hold Yelp harmless from and against any claim arising out of Client’s failure to pay Taxes. YELP is not for all businesses! Terminations are effective as soon as possible, but no later than 11:59 pm PT on the effective day of termination that Client terminates such Ad Programs. (b) NOTWITHSTANDING THE FOREGOING, FOR ANY CLAIM THAT IS NOT SUBJECT TO ARBITRATION, CLIENT AGREES TO SUBMIT AND CONSENT TO THE PERSONAL AND EXCLUSIVE JURISDICTION IN, AND THE EXCLUSIVE VENUE OF, THE STATE AND FEDERAL COURTS LOCATED WITHIN SAN FRANCISCO COUNTY, CALIFORNIA, WHICH IS HEREBY DEEMED THE PLACE OF PERFORMANCE OF THIS ADVERTISING AGREEMENT. Related: Yelp - Don’t give them your business, they will steal your money! No conditions, printed or otherwise, appearing on other contracts, orders or copy instructions that conflict with, vary, or add to this Advertising Agreement will be binding on Yelp, and any conflicting or additional terms contained in any other documents or oral discussions are void. Client agrees that if Primary Company has purchased a Yelp Ad Program for Client’s business that Primary Company may access and provide content for Client’s business listings. They touted their $300 in free ads, but then proceeded to (simply) charge my card $376 (a common dollar figure in reviews), and refused (after a few attempts to request) to refund the money paid for something that was not clearly explained. This post has some ideas of advertising on Yelp and my experience with a limited run. Showcase Ads: This program provides Client the opportunity to provide custom ad materials to be used in connection with Client’s Yelp Ads program on the Site, highlighting limited time offers, new products or promotions. Yelp hands out free $300 in ad credits all the time to try out the service. Would not recommend them to anyone, anywhere!! It’s not a silver bullet, though, and it shouldn’t be your primary source of business. (d) Client will not issue any press release or make public statements about its relationship with Yelp or its affiliates without Yelp’s prior written consent. 2 … The Advertising Agreement, together with Yelp’s Terms of Service (available on the Site) embodies the entire and exclusive agreement between the parties respecting the subject matter herein, and supersedes any and all prior related oral, emailed or written representations and agreements between the parties. That can be a challenge because there are so many but with a little directory management help from us, it won’t be such a burden on you. It does work for some (I’ve heard a few success stories) but for most it won’t work well. IF A CLAIM IMPLICATES THAT THIS SUBSECTION (c), AND THIS SUBSECTION (c) IS FOUND TO BE INVALID, UNENFORCEABLE OR ILLEGAL BY A COURT, SUCH CLAIM MUST BE ADJUDICATED BY A COURT AND NOT BY AN ARBITRATOR. Tracking Your Yelp Ads checking a box, email authorization) that identifies the Ad Programs purchased, start and end date, applicable fees, advertising budget and a commitment period, if applicable (“Commitment Period”), and other applicable terms (collectively the “Purchase Order”). where I could lambast Yelp and create pressure for a refund/resolution – the way that Yelp encourages other clients to do to their advertisers? Client understands and acknowledges that any purchase of the Ad Programs from Yelp will not influence the Recommendation Software or otherwise allow or enable Client, directly or indirectly, to alter reviews or impact whether, where, or how reviews appear on Yelp. The arbitrator will issue a ruling in writing and will detail all findings of fact and law upon which the ruling was made. These Terms become effective between the parties as of the date an Ad Program is purchased through the Site, Client executes a Purchase Order by signature (written or digital), or other expression of agreement (e.g. It would be interesting to look on Yelp for an attorney that does class action on contingency…. To the extent that Yelp shares any aggregate or deidentified information about Yelp users with Client (via the Yelp for business account or otherwise), Client agrees: (a) it has implemented technical safeguards that prohibit reidentification of such deidentified information, (b) it has implemented business processes that specifically prohibit the reidentification and inadvertent release of such information, and (c) it will make no attempt to reidentify such information. We'd love to learn more about your business and website design project. By agreeing to these Master Advertising Terms (“Terms”), you, the client or on behalf of the client (“Client”), represent and warrant that you have full legal power and authority to enter into these Terms, to perform the obligations hereunder, and authorize and agree to pay the fee payments as set forth in each Purchase Order, as defined below. Yelp ads ROI vs Google AdWords Is there anywhere on YELP! Yelp came to BBB’s attention in January 2013. ! Yelp invests a lot of money into SEO across all of their verticals. There were some hits with Yelp advertising but there were also some misses. In the event Yelp delivers more ad impressions than the guaranteed amount, such ad impressions will be at no cost to Client. I ordered calendars and requested envelopes be sent so I could mail them out. From time to time, Yelp may need to test improvements to the Site, which could impact Client’s Ad Programs. An “ad impression” is any advertisement of content promoting Client’s business on the Site, or mechanism for users to contact or otherwise interact with Client’s business, as determined by Yelp, at its sole discretion. THE PARTIES ACKNOWLEDGE AND AGREE THAT SUCH EARLY TERMINATION FEE IS A REASONABLE ESTIMATE OF THE ACTUAL DAMAGES THAT WOULD FLOW FROM AN EARLY TERMINATION BY CLIENT BASED ON THE DISCOUNTED PRICING OFFERED BY YELP IN EXCHANGE FOR THE COMMITMENT PERIOD, AS WELL AS THE UP-FRONT SALES, SETUP, AND OPPORTUNITY COSTS THAT YELP BEARS IN CONNECTION WITH CLIENT’S PURCHASE ORDERS AND OTHER DAMAGES. That usually goes for any advertising, though. Notwithstanding the foregoing, Yelp may terminate any Purchase Order or the Advertising Agreement (which also terminates any and all underlying Purchase Orders) at any time for any or no reason without liability, by providing Client fifteen (15) days’ written notice of termination to Client, including via the email address provided by Client to Yelp. When applicable to the Ad Programs purchased, Client further represents and warrants to Yelp that: (a) Client is responsible for notifying Yelp immediately of any changes in the status of its trade license (such as renewal, revocation, and cancellation) and that anyone providing services to consumers on behalf of Client has and will continue have the required trade license(s) to provide such services, (b) portfolio projects are accurate representations of work that Client has performed for its customers, (c) when call tracking is made available, Client shall take commercially reasonable measures to limit access to the recorded call files to employees who have a need to access the files, to use such recordings for internal purposes only, and to not obtain or attempt to obtain any personally identifiable information from the caller without consent of the caller. Every time you set up a Yelp profile, Yelp’s salespeople will call you, a lot. There are two types of premium paid features Yelp offers businesses: 1. Yelp advertisings biggest benefit is that it will grow your exposure and allow you to reach customers you might otherwise never reach. Client may not assign any rights or obligations under the Advertising Agreement without Yelp’s prior consent, and any purported assignment by Client shall be void. Each party shall not disclose the terms or conditions of the Advertising Agreement to any third-party, except to its professional advisors under a strict duty of confidentiality or as necessary to comply with a government law, rule or regulation. All fees are net of any excise, sales, use, value added or other taxes, assessments, tariffs, fines, penalties or duties on the purchase of Ad Programs (collectively, “Taxes”). Yes, you have to find what works for you. FURTHERMORE, TO THE FULLEST EXTENT PERMITTED BY LAW, YELP SPECIFICALLY DISCLAIMS ALL WARRANTIES AND GUARANTEES REGARDING: (I) THE PERFORMANCE, QUALITY AND RESULTS OF THE AD PROGRAMS, INCLUDING AD CLICK RATES, CONVERSIONS, PACING AND ANY USER-GENERATED CONTENT THAT APPEARS ON THE SITE OR IN CLIENT’S AD PROGRAMS, (II) THE ACCURACY OF THE NON-PAYMENT-RELATED INFORMATION AND METRICS THAT YELP PROVIDES IN CONNECTION WITH THE SITE OR AD PROGRAMS (E.G., TRAFFIC, VIEWS, VISITORS, USERS, DEMOGRAPHICS, AND BEHAVIORAL INFORMATION ABOUT USERS), AND (III) THE PLACEMENT, CONTENT, PROMOTIONAL VALUE, QUALITY, TIMING, OR NUMBER OF AD IMPRESSIONS. Profit! You can contact our Support team to request a refund, and please let us know if there were any issues with the business or the promotion itself so that we can follow up with the business if needed. Yelp ad targeting is lacking compared to Google and Facebook. (c) CLIENT AND YELP AGREE THAT EACH MAY BRING OR PARTICIPATE IN CLAIMS AGAINST THE OTHER ONLY IN THEIR RESPECTIVE INDIVIDUAL CAPACITIES, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. If you’re new to Yelp and their salespeople are calling you with 10 reasons you should advertise on Yelp. Yelp will notify Client promptly of any Third Party Claim for which it seeks indemnification and will permit Client to control the defense of such Third Party Claim with counsel chosen by Client; provided, that Client will not enter into any settlement that contains any admission of or stipulation to any guilt, fault, liability or wrongdoing on the part of Yelp without Yelp’s prior written consent. I’ve also recently done a 3-month experiment with a Yelp ad contract and wrote an honest Yelp advertising review. Download the free eBook to help you grow your email list without a website. I am frustrated and angry with them. Your goal as a business is to reach people looking for your service. Any capitalized terms used but not defined in these Terms shall have the respective meanings ascribed to them in the Purchase Order. The Yelp Advertising Sales Pitch. Since we previously saw Yelp ads increased their leads by 32%, that works out to be two new leads that came from a $700 ad spend, or a cost of $350 per lead. Don’t invest a massive amount of money, take it slow and fine-tune your ad to make it more effective. Be sure you monitor your account daily though because it won’t tell you when your $300 are up. (b) Anyone agreeing to the Advertising Agreement on behalf of Client represents and warrants that it has full legal power, permission and authority to enter into the Advertising Agreement, perform its obligations hereunder, and authorize the fee payments set forth in the Purchase Order(s). For the purpose of clarity, this access does not grant either party any control over the reviews displayed on Client’s listing or the application of Yelp’s Terms of Service and Content Guidelines. If a customer is unable to redeem his or her Yelp Deal, please advise them to contact our Support team directly to cancel the voucher. Official Partner Integration: This feature allows Client to submit suggested edits to listing information on its business page(s) on the Site using tools made available by a third party enrolled in Yelp’s Official Partner program, as specified in Client’s Purchase Order. NONETHELESS, THIRD PARTIES MAY INADVERTENTLY OR FOR FRAUDULENT OR IMPROPER PURPOSES GENERATE AD IMPRESSIONS, CALLS OR CLICKS (“THIRD-PARTY ACTIVITY”), WHICH MAY IMPACT THE FEES CLIENT PAYS YELP AND THE PERCEIVED EFFECTIVENESS OF AD PROGRAMS. Yelp’s entire existence is based on people visiting who are in need of a service. Of course as with most things that would require testing though. Yelp Ads: This program provides Client the ability to advertise on the Site on a cost per-click basis for ad impressions promoting Client’s business up to a maximum specified budget. After sending three unresponded emails, a Yelp Customer Service manager eventually called me to offer a $500 refund…on $10,000 of wasted advertising spend. When the Yelp salespeople come ringing you better have an answer or the pressure will come on. Actual leads I got from Yelp advertising were in the realm of just 2. Directed Calls: This feature allows Client to direct any mobile calls made from Client’s Yelp business page on the Yelp mobile application to two separate phone numbers provided by Client for the purposes of a specified call to action relevant to the Client’s business (as determined by Yelp) and general questions.